IRVINE, Calif., April 20, 2015 /PRNewswire/ -- The wait is almost
over, as North America-bound 2016
Mazda MX-5 Miata production began today, signaling the imminent
arrival of the next generation of the world's most popular two-seat
roadster at U.S. dealers. Additionally, Mazda North American
Operations (MNAO) has released pricing for the entire MX-5 range,
including the first 1,000 cars earmarked as Launch Edition
models.
"The three trim levels available – Sport, Club and Grand Touring
– are tailored for three very different types of customers,
broadening the MX-5's appeal," said Rod
McLaughlin, MX-5 vehicle line manager, MNAO. "Whether
customers opt for a Sport, Club, Grand Touring or Launch Edition,
we're confident the new MX-5 will deliver the same owner passion,
excitement and pride that have made the previous generations among
the most beloved cars on the road or racetrack at any price
point."
MX-5 Miata Launch Edition Limited Treats Buyers with Creature
Comforts, Exclusivity
The 2016 MX-5 Launch Edition will comprise the first 1,000
fourth-generation roadsters sold in the U.S., carrying unique
badging and with an MSRP of $30,1951. MX-5 Launch Edition comes
equipped with features reserved for the MX-5 Grand Touring trim, in
addition to Advanced Keyless entry, which is optional in other trim
levels. All 1,000 Launch Editions are painted Soul Red with a Sport
Tan leather interior – a combination exclusive to the Launch
Edition for 2016.
To purchase an MX-5 Launch Edition, customers can currently
preregister at www.LongLiveTheRoadster.com and will receive a
reminder email prior to orders opening on May 5. Customers will then have the opportunity
to place a $500 deposit toward the
purchase of a 2016 MX-5 Launch Edition, also providing them the
opportunity to select a dealership from where they can take
delivery. MX-5s are expected arrive in dealers starting late
summer.
The Launch Edition's sole option will be the choice of a
six-speed SKYACTIV-MT manual transmission or the six-speed
automatic, the latter of which carries an MSRP of $31,2702.
"The MX-5 Launch Edition will give enthusiasts the opportunity
to take ownership of one of the very first, very exclusive, 2016
MX-5s to arrive in the U.S.," said Jim O'Sullivan, president
and CEO, MNAO. "Along with the privilege of exclusivity and being
among the first 1,000 to take delivery, owners will be able to
enjoy one of the purest expressions of open-top driving
exhilaration available today as well as our latest entertainment,
safety and luxury technologies – many of which are unique among
sports cars."
Customers who take delivery of an MX-5 Launch Edition also will
receive a Mazda-branded BOSE®
SoundLink® Mini Bluetooth® speaker
in a customized gift box, along with select items from Mazda's
upcoming Heritage Collection apparel line.
MX-5 Sport to Have More Standard Features Than Previous
Generation
At the opposite end of the MX-5 lineup, the 2016 MX-5 Sport has a
starting MSRP of $24,9153,
riding on 16-inch alloy wheels and carrying a host of new standard
features such as a six-speed SKYACTIV-MT manual transmission,
cruise control, LED headlights and tail lights, Bluetooth phone
pairing and audio streaming, leather-wrapped shift knob, power door
locks, single USB input and cruise control.
As in the Launch Edition and all models, an automatic
transmission option is available as a $1,075 option. Advanced Keyless entry is
available for $130 (standard with
automatic transmission).
MX-5 Club and Grand Touring Personalize Roadster
Experience
Those who want to step up to a higher level of content will have a
choice between distinct trim packages: the distilled,
performance-focused MX-5 Club or MX-5 Grand Touring, lavished in
premium amenities and technology.
MX-5 Club has a starting MSRP of $28,6004 and adds 17-inch gunmetal
alloy wheels wrapped in 205/45R17 tires, front air dam and
trunk-mounted rear lip spoiler, piano black seat back bars and
exterior mirror caps, MAZDA CONNECT™ with a seven-inch
touchscreen infotainment system and commander control knob and an
AM/FM/HD/SiriusXM® satellite radio with a nine-speaker
BOSE® audio system with headrest speakers – all in
addition to MX-5 Sport's standard equipment. A limited-slip rear
differential, Bilstein® shocks and shock-tower brace are
standard when equipped with the manual transmission.
Additionally, MX-5 Club is available with a package that equips
it with forged, lightweight BBS 17-inch wheels, Brembo®
front brake rotors and calipers with painted front and rear
calipers, functional aerodynamic side sill extensions and rear
bumper skirt.
Moving to MX-5 Grand Touring endows the roadster with 17-inch
bright alloy wheels, leather-trimmed heated seats, automatic
climate control, BOSE® nine-speaker audio system with
headrest speakers, AM/FM/HD/SiriusXM® radio, MAZDA
CONNECT™ with and seven-inch touchscreen monitor,
commander control knob, Homelink® garage door opener,
rain-sensing wipers and adaptive headlights in addition to MX-5
Sport's standard equipment. Mazda's i-ACTIVSENSE suite of safety
features including blind spot monitoring, rear cross-traffic alert
and lane-departure warning. MX-5 Grand Touring has an MSRP of
$30,0655.
Smaller, lighter and more focused, the 2016 MX-5 is
purpose-built with one goal in mind: providing the thrills and
wind-in-the-hair driving experience that only the MX-5 can deliver.
At 2,332 lbs. when equipped with SKYACTIV-MT (2,381 lbs. with the
automatic transmission), MX-5 is approximately 150 lbs. lighter
than the vehicle it replaces as a result of Mazda's efficient
SKYACTIV®6 TECHNOLOGY. MX-5's lighter weight, enhanced
technologies and greater performance should help ensure that the
26th year of the MX-5 will be just as exciting from
behind the wheel as the first 25 have been.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales,
marketing, parts and customer service support of Mazda vehicles in
the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed
by Mazda Motor de Mexico in
Mexico City. For more
information on Mazda vehicles, including photography and B-roll,
please visit the online Mazda media center at
www.mazdausamedia.com.
1 MSRP is the manufacturer's suggested retail
price. MSRP does not include $820 destination charge (Alaska $865),
title, taxes, license, options and dealer charges. Actual prices
set by dealer and may vary.
2 MSRP is the manufacturer's suggested retail
price. MSRP does not include $820 destination charge (Alaska $865),
title, taxes, license, options and dealer charges. Actual prices
set by dealer and may vary.
3 MSRP is the manufacturer's suggested retail
price. MSRP does not include $820 destination charge (Alaska $865),
title, taxes, license, options and dealer charges. Actual prices
set by dealer and may vary.
4 MSRP is the manufacturer's suggested retail
price. MSRP does not include $820 destination charge (Alaska $865),
title, taxes, license, options and dealer charges. Actual prices
set by dealer and may vary.
5 MSRP is the manufacturer's suggested retail
price. MSRP does not include $820 destination charge (Alaska $865),
title, taxes, license, options and dealer charges. Actual prices
set by dealer and may vary.
6 SKYACTIV is a registered trademark of Mazda Motor
Corporation (MC).
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SOURCE Mazda North American Operations