NEW YORK, June 2, 2015 /PRNewswire/ -- Today,
Colgate-Palmolive, in partnership with the Hispanic Dental
Association (HDA), kicked off its annual Oral Health Month campaign
with a special launch event at Los
Angeles's Plaza Mexico. To help raise awareness about
the importance of a healthy smile, the Colgate Bright Smiles,
Bright Futures® mobile dental van was on-site to provide bilingual
learning materials and free dental screenings to children. Families
in attendance also enjoyed a mariachi flash mob, live music and
giveaways from local radio station, Univision 1020 AM.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
"Our partnership with Colgate has given us the opportunity to
address the various problems and adversities that contribute to
poor oral health among the Latino population[1]," said Vidal Balderas, President, Hispanic Dental
Association. "Since the inception of Colgate's Oral Health Month
campaign, we have been able to screen more than thousands of
children and inform parents of oral care best practices."
Due to factors such as language barriers and lack of awareness
about proper dental hygiene, a large percentage of U.S. Latinos
tend to experience poor dental conditions and difficulty in
accessing oral health education[2]. Colgate's Oral Health Month
aims to empower these consumers by providing the oral health tips
and information they need.
"At Colgate, we are committed to our goal of making oral health
a priority for families across the nation, and believe programs
like our annual Oral Health Month campaign help equip families with
the right information to implement healthy oral care habits that
will last a lifetime," said Carla
Kelly, General Manager, U.S. Multicultural Marketing,
Colgate-Palmolive.
Building off today's event, Colgate will be engaging communities
by distributing bilingual dental health information at major
retailers and online. Additionally, more than 11,000 children
can be reached with free dental screenings from Colgate Bright
Smiles, Bright Futures®. Thanks to the dedicated dental
professionals and HDA members, who volunteer aboard Colgate's fleet
of mobile dental vans, screenings have been scheduled in the
Los Angeles, Houston, Miami and New
York metro areas throughout the month of June.
To help encourage healthy brushing routines, Karla Martinez – Colgate spokesperson, TV
personality and mother of two – will join families during the
following Oral Health Month events in Houston, Texas:
- Saturday, June 13,
12 p.m. – 2
p.m.
Fiesta Mart
1603 Spencer Hwy
Houston, TX 77587
- Saturday, June 13,
4 p.m. – 6
p.m.
Fiesta Mart
2323 Wirt Road
Houston, TX 77055
For oral health tips in Spanish, follow and engage with Colgate
on Twitter @SonrisaColgate.
To learn more about Colgate's Oral Health Month, visit the
campaign's bilingual website at
http://www.colgate.com/app/OralHealthMonth/US/ES/Home.cvsp or
call 1-800-468-6502 to find out where free dental screenings
will be available via Colgate's Bright Smiles, Bright Futures
van.
About Colgate-Palmolive
Colgate-Palmolive is a leading
global consumer products company, tightly focused on oral care,
personal care, home care and pet nutrition. Colgate-Palmolive sells
its products in over 200 countries and territories around the
world, under such internationally recognized brand names as
Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex,
Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and
Suavitel, as well as Hill's Science Diet and Hill's Prescription
Diet. For more information about Colgate-Palmolive's global
business, visit the Company's website at www.Colgate.com. To learn
more about Colgate Bright Smiles, Bright Futures®, Colgate's global
oral health education program, please visit
http://www.colgatebsbf.com.
About the Hispanic Dental Association
The Hispanic Dental Association is a national, non-profit
organization comprised of oral health professionals and dental
students dedicated to eliminating oral health disparities in the
Hispanic community by providing service, education, advocacy, and
leadership.
[1]
http://www.cdc.gov/oralhealth/oral_health_disparities/index.htm
[2] https://www.nyu.edu/dental/nexus/issues/winter2009/251
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/more-than-11000-children-can-receive-free-dental-screenings-during-colgates-annual-oral-health-month-campaign-featuring-tv-personality-karla-martinez-300092674.html
SOURCE Colgate-Palmolive