APPLETON, Wis., June 11, 2015 /PRNewswire/ -- It won't cure
the common cold, but Appvion, Inc.'s new eco-friendly receipt
paper, Alpha Free, proves vitamin C works wonders at the cash
register.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7541551-appvion-alpha-free-receipts
Alpha Free is the first and
only thermal receipt paper to use a vitamin C formulation in
place of phenols like BPA or BPS. Whole Foods Market is now the
first major national grocery retailer in America to use the
new, natural and sustainable choice in receipt paper that shoppers
can feel good about at checkout.
"In the last few years, multiple studies concluded that BPA
found in receipts can be absorbed into the skin. If you are someone
who handles receipts daily, like a cashier, that can be scary,"
said Dave Pauly, Alpha Free Product
Manager for Appvion. "A growing number of shoppers and employees
are looking for more natural product options. That movement
encouraged us to develop our vitamin C-based receipt paper,
Alpha Free."
A naturally occurring yellow tint helps Alpha Free stand out in a crowd and lets
shoppers know what is (and isn't!) in their receipt.
"Consumers like the yellow shade of the receipt, because they
can easily tell their receipt is vitamin C-based and doesn't
contain BPA or BPS," Pauly said. "We're expanding throughout
the United States and Canada to environmentally conscious retailers
like Whole Foods who see the benefit of our Alpha Free product."
In addition to its unique formulation and yellow color,
Alpha Free receipts are:
- 100 percent recyclable
- Compostable in most areas
- Made in the United States
With more shoppers than ever focused on green living and healthy
options, switching to vitamin C-formulated Alpha Free receipts was an easy decision for
Whole Foods.
"On average, 5,000 customers visit our store daily, meaning our
cashiers touch hundreds of receipts every day. They are thrilled we
made a move for them to provide a more natural receipt paper," said
Sharon Wilkinson, Marketing and
Community Relations Team Leader, Whole Foods Market, Cherry Creek, Colorado. "We are very passionate about the
environment and doing everything we can to cut down on waste. We at
Whole Foods Market want to set an example for other businesses to
make sure they will follow in our footsteps and offer natural
choices for both customers and employees, and we believe
Alpha Free does just that."
Whole Foods Market is the first major grocery store chain to
offer receipt paper free of controversial chemicals in both their
Rocky Mountain and Southern
California regions. Appvion's partnership with Whole Foods
Market supports Whole Foods Market's dedication to providing
naturally occurring and sustainable products as they begin to cut
down on waste while raising standards for employee and customer
health.
"We are really excited that Whole Foods Market adopted
Alpha Free in all of their Rocky
Mountain and Southern California
stores," Pauly said. "They are a company that is nationally known
for being dedicated to sustainability, natural products and
employee health. It's a good fit for Appvion to partner with Whole
Foods Market."
To learn more about Alpha Free,
and how you can demand more natural receipts at your local
retailers, click here:
http://www.appvion.com/en-us/products/thermal/Pages/pos_alpha_free.aspx
https://www.facebook.com/BPAFreeReceipts?ref=settings
To learn more about retailers in your area that offer
Alpha Free, contact:
Heather Gaedtke, Cramer-Krasselt
Public Relations | 414-227-3505 | hgaedtke@c-k.com
About Appvion
Appvion creates product solutions through its development and
use of coating formulations, coating applications and Encapsys®
microencapsulation technology. The Company produces thermal,
carbonless, security, colored bond, inkjet and digital specialty
papers and Encapsys products. Appvion, headquartered in
Appleton, Wisconsin, has
manufacturing operations in Wisconsin, Ohio and Pennsylvania, employs approximately 1,600
people and is 100 percent employee-owned. For more information,
visit www.appvion.com.
About Whole Foods Market
Founded in 1980 in Austin,
Texas, Whole Foods Market (www.wholefoodsmarket.com, NASDAQ:
WFM), is the leading natural and organic food retailer. As
America's first national certified organic grocer, Whole Foods
Market was named "America's Healthiest Grocery Store" by Health
magazine. The company's motto, "Whole Foods, Whole People, Whole
Planet"™ captures its mission to ensure customer satisfaction and
health, Team Member excellence and happiness, enhanced shareholder
value, community support and environmental improvement. Thanks to
the company's more than 88,000 team members, Whole Foods Market has
been ranked as one of the "100 Best Companies to Work For" in
America by FORTUNE magazine for 17 consecutive years. In fiscal
year 2014, the company had sales of more than $14 billion and currently has more than 405
stores in the United States,
Canada and the United Kingdom.
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SOURCE Appvion, Inc.