NEW YORK, June 26, 2015 /PRNewswire/ -- Some of the world's
greatest NBA legends and soccer all-stars showed that they
#DontCrackUnderPressure while playing a sweet game of pick-up
futbol at Sara D. Roosevelt Park in New
York City, benefiting children everywhere.
Sharing TAG Heuer's DNA for overcoming obstacles and a quest for
ultimate precision, eight-time NBA All-Star and a two-time
recipient of the NBA Most Valuable Player Award, Steve Nash brought his passion to play in
this innovative soccer match that any sports fan would
appreciate.
Featuring NBA stars and soccer pros from around the world such
as Alessandro Del Piero,
Luol Deng, Matthew Dellavedova, Chris Mullin and Giuseppe Rossi amongst many more, the Steve
Nash Showdown is a uniquely organic charity soccer match led by
Nash himself that raises funds for critical needs services for
kids.
Showdown NYC '15 benefits the Steve Nash Foundation's work to
improve conditions for children impacted by abuse and neglect.
Premised on the idea that children matter, the newest SNF platform
aims to foster research and progress in the science of child abuse
prevention with an aim to ending child abuse all together.
TAG Heuer's iconic sport watch, the Aquaracer will be awarded to
those players that embody the brands #DontCrackUnderPressure
mindset including: The Spirit of Showdown Award and Player of the
Match Award. Steve Nash, a
friend-of-the-band will also receive an Aquaracer which is the
perfect timepiece for a sports icon who lives a very active
lifestyle.
Jean-Claude Biver, CEO of TAG
Heuer and President of LVMH Watches believes the Steve Nash
Foundation and Showdown truly epitomizes the TAG Heuer brand
stating, "Steve Nash is a true
sports legend and his spirit and determination that brought him
that title, truly exude TAG Heuer's DNA and #DontCrackUnderPressure
mentality."
The Steve Nash Foundation joins other great TAG Heuer sports
legends -- Cristiano Ronaldo, Maria Sharapova, Kei
Nishikori, Jenson Button, Jeremy Lin, Sebastien
Ogier, and Marlou van Rhijn among them -- in spreading
the Swiss watchmaker's legendary message
#DontCrackUnderPressure.
For more information, please contact:
Lindsay Hymson –
Lindsay.hymson@lvmhwatchjewelry.com
TAG Heuer: the Swiss Avant-Garde
watchmaker since 1860. Its rich heritage is built on pushing
boundaries and breaking rules: harnessing mental fortitude to
overcome technology restraints and create daring watches and
chronographs. Long-lasting partnerships with motor racing teams and
charismatic ambassadors drive it to break with watchmaking
conventions, and, as a consequence, master time with unparalleled
precision. The brand's motor racing DNA, as well as the amazing
athletes who belong to its dream team, reflect its core values of
teamwork, mental strength, courage and ambition. Its slogan, DON'T
CRACK UNDER PRESSURE, is far more than a claim -- it is a
mindset.
Photo - http://photos.prnewswire.com/prnh/20150625/225738
Photo - http://photos.prnewswire.com/prnh/20150625/225739
Photo - http://photos.prnewswire.com/prnh/20150625/225740
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SOURCE TAG Heuer