TOKYO, June 29, 2015 /PRNewswire/ -- SHISEIDO
Co., Ltd. is pleased to announce that Ana
Ivanovic will represent its revolutionary WetForce suncare
system, which offers an unmatched world first in sunscreen
technology.
A leading figure in women's tennis and the first brand in the
world to launch UVA protection in 1986 – the partnership between
Ana and SHISEIDO embodies a mutual dedication to expertise and
craftsmanship. Bringing to life these shared values, SHISEIDO is
proud to work with an equal, a woman who understands the richness
of ritual and who continuously strives to find the highest
performance level she can, overcoming new challenges and
discovering new ways to innovate in her field.
"Ana Ivanovic is known for
overcoming the odds on her road to success and for her refreshingly
relatable personality," says Yoshiaki
Okabe, General Manager and International Brand Director for
SHISEIDO's Global Business Division. "With WetForce, SHISEIDO has
also overcome substantial odds and has created a new kind of
relationship between sunscreen and water. As a company, SHISEIDO
exists to help women achieve and protect their own beauty. The
partnership between Ana and SHISEIDO symbolizes a mutual dedication
to skill, tenacity, innovation, education and reaching for higher
levels of performance at every opportunity."
Ana Ivanovic shares her thoughts
on becoming the beauty ambassador for SHISEIDO WetForce Sun
Protection, stating, "I have always loved the SHISEIDO brand and I
am truly honored to become an ambassador and join such a
well-respected, technologically pioneering global brand. I hope I
can inspire other women toward greater confidence and raise
awareness about sun protection and SHISEIDO's unique
innovations."
About Ana Ivanovic
Not your regular 27-year-old, former world No. 1 Ana Ivanovic has been travelling the world since
she was 12, picking up as many fans as she has air miles. Born in
Belgrade, Serbia, in 1987, Ana now
resides in Bern, Switzerland.
Having turned pro in 2003, the highlight of Ana's career came in
2008 when she won the French Open: two days later she ascended to
the summit of the global rankings. She currently ranks 7th in the
world and works with the adidas Player Development Program and
consultant Mats Merkel.
Not content with simply getting to the top of her sport, Ana
enjoys being challenged intellectually; she has studied finance,
has a keen interest in psychology and is a modern art lover, citing
Mark Rothko and photographer Helmut
Newton among her favorite artists. Embodying determination,
empowerment and self-confidence, Ana is a modern sports icon for
women across the globe and has graced the pages of Vogue, Harper's
Bazaar, Vanity Fair and TIME magazine. If she hadn't become a
professional tennis player Ana says she would probably be a secret
service agent.
Off the court, Ana has been recognized for her philanthropy and
humanitarianism: she is a UNICEF National Ambassador for Serbia and
recently became an ambassador of the Quercus Biasi Foundation,
which helps improve the lives of children living in extreme
poverty.
About SHISEIDO WetForce technology
Dedicated to constant innovation and improvement in skincare,
SHISEIDO has been actively pursuing a true suncare game-changer: UV
protection technology that gains strength when exposed to water or
perspiration over time. The result is WetForce. The outcome of
recent research and development, SHISEIDO's WetForce sunscreen
technology is the first in the world* to interact with the minerals
in water and perspiration to create a more uniform veil of
protection. A genuine breakthrough for people who enjoy being
active outdoors, SHISEIDO WetForce is advanced UV protection that
puts water and perspiration on your side. To activate WetForce
technology, follow label directions.
*SHISEIDO research using Mintel database as of May 2014
SHISEIDO was founded in 1872 as the first Western-style
pharmacy in Japan. The business
gradually evolved into a cosmetics company, offering people the
most advanced technology and the finest aesthetics available in the
East or the West. Now known globally as the premier cosmetics
company with roots in Japan, the
name SHISEIDO has come to represent the world's highest standards
of quality. SHISEIDO's global selection of skincare, makeup and
fragrance includes a high-performance category for special skincare
and a brightening line. SHISEIDO also offers body care, sun care
and a skincare line for men. For more information, please visit
your local SHISEIDO website.
Logo - http://photos.prnewswire.com/prnh/20150626/226055LOGO
Photo - http://photos.prnewswire.com/prnh/20150626/226054
Photo - http://photos.prnewswire.com/prnh/20150626/226056
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/professional-tennis-player-ana-ivanovic-becomes-the-global-beauty-ambassador-for-shiseido-wetforce-sun-protection-300105805.html
SOURCE SHISEIDO