TORONTO, July 17, 2015 /PRNewswire/ -- Joe
Fresh today announced their Fall 2015 campaign featuring
Karlie Kloss, Joan Smalls, Sean
O'Pry and Andres Velencoso.
The campaign will run in all markets that Joe Fresh operates: Canada, the United
States, South Korea,
Saudi Arabia, Egypt, the UAE and Mexico.
Shot in New York, the campaign
was photographed by Johan Sandberg
and shows the quartet in key looks including classic puffer coats
and denim essentials. The Fall 2015 collection features 60's and
70's influenced staples such as patchwork denim, flared silhouettes
and down surplus fabrics updated with a modern look.
"This is our second season with Karlie
Kloss and newly featured Joan
Smalls, Andres Velencoso and Sean
O'Pry. They resonate with customers around the world, which
helps drive momentum for the ongoing expansion of Joe Fresh in international markets," said
Mario Grauso, President of the
brand. "Bringing together this exceptional group of talent creates
an exciting moment for Joe Fresh and
delivers our message of easy, modern style via bold and powerful
imagery."
In addition to the campaign, Karlie's favorite items from the
collection will be displayed in-store with special "Karlie's Picks"
hang tags alongside a dedicated landing page on JoeFresh.com
featuring all of the models' picks for the season.
Please find high-res campaign images available for download
here.
About Joe Fresh
Founded in 2006, Joe Fresh is one
of Canada's leading sources for
modern style and accessible design, offering comprehensive
lifestyle collections for men, women and children. Joe Fresh delivers essential style and
exceptional value in categories spanning apparel, accessories,
footwear and Joe Fresh Beauty® cosmetics. In Canada, Joe
Fresh products are available online and in more than 350
retail locations, including 12 freestanding stores. In the United States, Joe
Fresh is available online and in 4 freestanding stores in
New York, including a flagship in
the landmark 510 Fifth Avenue building. Since 2014, Joe Fresh has opened its first stores in
Egypt, Saudi Arabia, South
Korea, and the United Arab
Emirates with local partners. For more information, please
visit joefresh.com.
Photo - http://photos.prnewswire.com/prnh/20150717/237963
Photo - http://photos.prnewswire.com/prnh/20150717/237964
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SOURCE Joe Fresh