SEATTLE, Aug. 20, 2015 /PRNewswire/ -- On August 20th, Nordstrom (NYSE: JWN)
launched SPACE, a new shop curated by Olivia Kim, Nordstrom
Director of Creative Projects, featuring emerging and advanced
designers.
SPACE lives in its own boutique-like environment inside the
Nordstrom Collectors department alongside other designer
collections at the retailer's four flagship stores and online. The
shop features a cross-category offering of seasonal collections of
apparel, shoes, handbags and accessories collections from designers
including Simone Rocha,
Marques'Almeida, Jacquemus, Isa Arfen, Anthony Vaccarello, Shrimps, Tricot Comme des
Garçons, Noir Kei Ninomiya,
Creatures of the Wind, Vetements, Faustine
Steinmetz, Mociun, Sophie Bille Brahe, and more.
Following the Nordstrom Creative Project team's first initiative
of Pop-In@Nordstrom, which launched in October 2013 under the direction of Kim, SPACE
continues the team's goals of creating new, interesting and unique
experiences for customers and introducing them to the best
up-and-coming brands and new talent.
"Conceptually SPACE is very boutique-like, offering not just
clothing or shoes but a full wardrobe in one small environment,"
said Kim. "I want this to be a place of inspiration and education.
A lot of these pieces are new and directional, but I want it to
always feel inclusive. SPACE is a part of the Nordstrom ethos of
offering the best of what's out there."
The store design was built with artistic elements and pops of
color to distinguish the shop from the rest of the retail floor –
think pink mannequins, mixed materials and art objects to accent
the area. Kim worked with the Nordstrom design team to create a
framework that feels open and airy, then decorated each SPACE with
work from artists, furniture makers and artisans so each feels
uniquely warm and inviting.
The shop features pieces like Ettore Sottsass's Ultrafragola
wavy neon mirrors and woven rubber benches and chairs by
Max Lamb. SPACE also includes a
colorful vintage bench by Verner
Panton, petrified stone risers by Matt White, Korean enamel-topped tables from
Kwangho Lee, and other one-of-a-kind
pieces from Kim's favorite artists sourced from Johnson Trading
Gallery in New York City.
Additionally, the SPACE online boutique offers editorialized
styling, compelling content and storytelling around its brands in a
unique site and mobile experience.
For SPACE's inaugural ad campaign, Kim curated looks from
Vetements, Simone Rocha, Undercover,
Isa Arfen, Rosetta Getty, Y's by
Yohji Yamamoto, Julien David and And Re Walker and tapped
notable stylist Mel Ottenberg and
photographer Collier Schorr to bring the campaign to life.
SPACE is found in the following flagship Nordstrom stores and
online:
- Nordstrom Downtown Seattle
- Nordstrom San Francisco Centre
- Nordstrom Michigan Avenue in Chicago
- Nordstrom Pacific Centre in Vancouver, Canada (opening September 18th, 2015)
- Nordstrom.com/SPACE
DESIGNERS
INCLUDE:
|
ACNE
|
FAUSTINE
STEINMETZ
|
ROSETTA
GETTY
|
ADIEU
|
ILEANA
MAKRI
|
SARA LASRY
|
AND RE
WALKER
|
ISA ARFEN
|
SARAH &
SEBASTIAN
|
ANITA KO
|
JACQUEMUS
|
SHRIMPS
|
ANNA
SHEFFIELD
|
JULIEN
DAVID
|
SIMONE
ROCHA
|
ANTHONEY
VACCARELLO
|
KARA
|
SOPHIE BILLE
BRAHE
|
ARIES
|
MARQUES'ALMEIDA
|
TRICOT COMME DES
GARÇONS
|
ASHLEY
WILLIAMS
|
MIRA
MIKATI
|
UNDERCOVER
|
BENTONY
VERNON
|
MOCIUN
|
URIBE
|
CAITLIN
PRICE
|
NEKTAR DE
STAGNI
|
VETEMENTS
|
CREATURES OF THE
WIND
|
NOIR KEI
NINOMIYA
|
VIKA
GAZINSKAYA
|
CRISTINA
ORTIZ
|
PASKAL
|
WWAKE
|
DANIELA
VILLEGAS
|
ROKSANDA
|
Y'S BY YOHJI
YAMAMOTO
|
ASSETS:
Campaign imagery is found here for download, product shots are
here and on-model shots are here.
Renderings of SPACE are available here.
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion specialty retailer based in
the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 304 stores
in 38 states and Canada. Customers
are served at 118 Nordstrom stores in the U.S. and Canada; 178 Nordstrom Rack stores; two Jeffrey
boutiques; and one clearance store. Nordstrom also serves customers
online through Nordstrom.com, Nordstromrack.com and HauteLook. The
company also owns Trunk Club, a personalized clothing service
serving customers online at TrunkClub.com and its five clubhouses.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under
the symbol JWN.
ABOUT OLIVIA KIM
Olivia Kim has served as the
Director of Creative Projects for Nordstrom since February
2013. In her role, Kim focuses on creating energy,
excitement, and inspiration throughout the retailer's
locations.
In October 2013, Kim launched her
first initiative 'Pop-In@Nordstrom,' an ongoing series of themed
pop-up shops. For each shop, Kim curates an eclectic mix of goods
spanning the high/low price range and houses them in specially
designed spaces that encourage interaction and engagement.
Each features a fresh personality and new batch of exclusive
merchandise which rotates every four-to-six weeks.
Pop-In@Nordstrom partnerships have included: Merci, Nike,
Topshop/Topman, Warby Parker,
Converse, Poketo, Liberty London,
rag & bone, Dylan's Candy Bar,
and the U.S. debut of Hong Kong
fashion collective I.T. In August
2015, Kim launched SPACE, a shop dedicated to emerging and
advanced collections in the retailer's flagship locations.
A prominent figure in the fashion industry, prior to joining
Nordstrom Olivia was a founding
member of and Vice President of Creative at Opening Ceremony where
she was responsible for the retailer's leadership in merchandising
and store planning, art direction, and collaborative projects. Past
projects include partnerships with Proenza Schouler, Rodarte, Nike,
Levi's, TOPSHOP, Chloe Sevigny, and
Yoko Ono, to name a few.
Kim has also played an essential role in launching emerging
designers such as CFDA nominated brands as Suno, Pamela Love, and Patrik
Ervell. Kim is a long-time champion of emerging designers,
which is evident in her brand selections in SPACE and Pop-In shops
(where you might find Brother Vellies next to Rodarte). In 2015,
Kim was selected to join the prestigious ANDAM jury, which supports
young designers.
Contact:
|
Brie Cross
|
|
Nordstrom,
Inc.
|
|
(206)
303-4315
|
|
brie.cross@nordstrom.com
|
|
|
Photo - http://photos.prnewswire.com/prnh/20150820/259856
Photo - http://photos.prnewswire.com/prnh/20150820/259855
Photo - http://photos.prnewswire.com/prnh/20150820/259857
Logo - http://photos.prnewswire.com/prnh/20001011/NORDLOGO
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SOURCE Nordstrom, Inc.