NEW YORK, Sept. 2, 2015 /PRNewswire/ -- Emmy
award-winning actress, style icon and entrepreneur, Sofia Vergara is often described as
irresistible, confident and ultra-sexy – it's only fitting that her
newest fragrance embodies these very facets. Stemming from
the success of her first scent, LOVE BY SOFIA VERGARA complements the classic SOFIA,
adding a sensual twist to any fragrance wardrobe.
"I want my brand to reflect the many aspects of a woman's life.
LOVE is for the woman who truly enjoys being a woman...and
loves who she is," Sofia says.
LOVE BY SOFIA VERGARA is an
oriental, fruity fragrance that opens up with a bouquet of bright,
fruity notes, with middle notes symbolizing the love found in every
heart and a sweet base that reveals a sense of seduction. Embodying
the beautiful feeling of a passionate kiss or warm embrace, it
awakens the senses and conjures the emotions of romance. Mysterious
and elegant, LOVE BY SOFIA VERGARA
celebrates all that it is to be a woman.
The evocative notes include:
- Top: Mandarin, Passion Fruit, Orange Blossom
- Mid: Purple Andean Orchid, Magnolia, Colombian Coffee
Flower
- Base: Amberwood, Ambrette Seeds, Vanilla
"Sofia is the ideal partner and a terrific collaborator. She
knows what she likes, is open to new ideas and has a pulse on what
women want today. Her innate charisma, passion and energy charges
up a room as she has the ability to stir people's creativity,
passions and emotions," says Donald
Loftus, President of Parlux Ltd.
"Nobody loves being a woman more than Sofia Vergara. She fully embraces the many
facets of her life with vitality, humor and humility. Sofia
is an incredibly passionate woman and with the introduction of her
second fragrance, LOVE, she is able to share yet another aspect of
her life with her fans," says Nancy Overfield, President of
Latin World Entertainment Licensing.
To add an element of Sofia's Colombian heritage, the bottle has
been carved to resemble a multi-faceted emerald, the country's
native gem. Designed in smoky pink and purple hues, it speaks to
Sofia's glamour, allure and sensuality.
To further support the launch of the fragrance, Sofia will be
sharing video footage and engaging with fans across her social
media channels, and will appear live on the direct-to-consumer,
live content retailer, HSN, on October
22 to speak with fans, share her inspiration for the scent
and introduce an exclusive LOVE BY SOFIA VERGARA Gift
Set.
The Eau de Parfum will retail for $55 (100ml) and $32
(50ml) and will be available beginning October 2015 at retailers nationwide, including
HSN.com, Perfumania and Perfumania.com.
ABOUT PARLUX FRAGRANCES, LTD
Parlux Fragrances,
LTD, a leading global beauty company designs, manufactures, markets
and distributes prestige fragrances and related products since
1987. It holds the licenses for notable fragrance brands
including Rihanna, Jessica Simpson, Vince Camuto,
Kenneth Cole, JAY Z and Tommy
Bahama among others.
Parlux Fragrances, LTD is a wholly owned subsidiary of
Perfumania Holdings Inc., an independent, national, vertically
integrated wholesale distributor and specialty retailer of
fragrances and related products. It is traded on the NASDAQ
exchange (PERF).
http://www.parlux.com/
About LatinWE
Latin World Entertainment is the
premiere Hispanic talent management, entertainment-marketing,
production and licensing firm in the U.S. LatinWE represents the
biggest stars, opinion makers and trendsetters in the
Spanish-speaking entertainment world and leverages that star power
to take brands into the burgeoning US Hispanic market.
www.latinwe.com.
About HSN:
HSN is a leading direct-to-consumer live content retailer, offering
a curated assortment of exclusive products and top brand names to
its customers. HSN incorporates entertainment, inspiration,
personalities and industry experts to provide an entirely unique
shopping experience. At HSN, customers find exceptional selections
in Health & Beauty, Jewelry, Home/Lifestyle,
Fashion/Accessories, and Electronics. HSN broadcasts live to 95
million households in the US in HD 24/7 and its website
- HSN.com features more than 50,000 product videos.
Mobile applications include HSN apps for iPad, iPhone and Android.
HSN, founded 38 years ago as the first shopping network, is an
operating segment of HSN, Inc. (Nasdaq:HSNI). For more
information, please visit HSN.com, or follow @HSN
on Facebook and Twitter.
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SOURCE Parlux Fragrances, LTD