ATLANTIC CITY, N.J.,
Sept. 18, 2015 /PRNewswire/
-- Caesars Entertainment Corporation officially opened on
Thursday, September 17th
its Waterfront Conference Center at Harrah's Resort Atlantic City.
The $125.8 million center's grand
opening was celebrated with a ribbon cutting, fireworks and
customer event. The Harrah's Waterfront Conference Center has
already booked meetings and conventions through 2019.
Harrah's Resort Atlantic City is an indirect subsidiary of
Caesars Entertainment Corporation (NASDAQ: CZR).
Due to the addition of the conference center, there has been an
increase of 90,000 advance room bookings for the upcoming 12 months
at Harrah's Resort Atlantic City, compared to 7,000 advance room
bookings for the previous 12 months. The 97 confirmed meetings to
date include Bradley Caldwell,
Rita's Italian Ice and Meeting Professionals International's 2016
World Education Congress.
The investment in the Harrah's Waterfront Conference Center
comes at a time when there is significant demand for meetings
facilities in the Northeast and no clear leader to serve the
business traveler's needs. The 100,000 square foot state-of-the-art
facility is now the largest conference-hotel complex from
Baltimore to Boston, providing an attractive new option for
the $280 billion national meetings
industry that has a $16 billion
foothold in the Northeast.
"The Waterfront Conference Center demonstrates our commitment to
the revitalization of Atlantic
City through major developments and investments in the
booming meetings business," said Mark
Frissora, President and CEO of Caesars Entertainment
Corporation. "For Atlantic City,
this is an opportunity to attract a new type of customer to the
city and significantly increase hotel occupancy, as well as drive
revenue for local restaurants, retail outlets and other
businesses."
Designed by Friedmutter Group and located in Atlantic City's Marina District, the Harrah's
Waterfront Conference Center can accommodate up to 5,000 attendees
and has the flexibility to seamlessly convert from meetings, to
banquets, to large assembly spaces. The 100,000 square feet of
flexible meetings space offers versatile area volume that can be
broken down into 56 separate small meeting rooms with up to 300
different configurations – reception, banquet and pre-function
space.
"We are excited to introduce Harrah's Resort Atlantic City
Waterfront Conference Center as a major player in not only the
Northeast, but the national meetings business," said Michael Massari, Senior Vice President of
National Meetings and Events for Caesars Entertainment Corporation.
"The state-of-the-art center is conveniently located within driving
distance of one-third of the nation's population. Now, these
convention goers can meet, eat and sleep all under one roof in a
facility accompanied with dynamic hospitality offerings and
amenities."
About Meetings and Events at Caesars
Entertainment
Caesars Entertainment offers meeting and event planners one
dedicated team, united nationwide, committed to providing the most
successful meeting experiences possible. With one call or email,
planners have access to 40 properties in 20 unique destinations,
with 1.9 million sq. ft. of meeting space and more than 42,000
guest rooms. Mix and match properties and venues within a
destination under a single contract and minimum. Enjoy elite perks,
rewards and privileges with our Total Rewards Meeting Diamond
Program. For more information, please
visit www.CaesarsMeansBusiness.com .
About Caesars Entertainment Corporation
Caesars Entertainment Corporation (CEC) is the world's most
diversified casino-entertainment provider and the most
geographically diverse U.S. casino-entertainment company. CEC is
mainly comprised of the following three entities: the majority
owned operating subsidiary Caesars Entertainment Operating Company,
wholly owned Caesars Entertainment Resort Properties and Caesars
Growth Properties, in which we hold a variable economic interest.
Since its beginning in Reno,
Nevada, 75 years ago, CEC has grown through development of
new resorts, expansions and acquisitions and its portfolio of
subsidiaries now operate 50 casinos in 13 U.S. states and five
countries. The Company's resorts operate primarily under the
Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio
also includes the London Clubs International family of casinos. CEC
is focused on building loyalty and value with its guests through a
unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology
leadership. The Company is committed to environmental
sustainability and energy conservation and recognizes the
importance of being a responsible steward of the environment. For
more information, please visit www.caesars.com.
Forward-Looking Statements
This release includes "forward-looking statements" intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based on current expectations and
projections about future events.
Investors are cautioned that forward-looking statements are not
guarantees of future performance or results and involve risks and
uncertainties that cannot be predicted or quantified, and,
consequently, the actual performance of Caesars may differ
materially from those expressed or implied by such forward-looking
statements. Such risks and uncertainties include, but are not
limited to, the following factors, as well as other factors
described from time to time in the Company's reports filed with the
Securities and Exchange Commission (including the sections entitled
"Risk Factors" and "Management's Discussion and Analysis of
Financial Condition and Results of Operations" contained
therein):
- the effects of local and national economic, credit, and capital
market conditions on the economy, in general, and on the gaming
industry, in particular;
- the ability of the Company's customer-tracking, customer
loyalty, and yield-management programs to continue to increase
customer loyalty and same-store or hotel sales;
- changes in laws, including increased tax rates, smoking bans,
regulations or accounting standards, third-party relations and
approvals, and decisions, disciplines, and fines of courts,
regulators, and governmental bodies;
- the effects of competition, including locations of competitors
and operating and market competition;
- zoning issues, environmental restrictions, soil and water
conditions, weather and other hazards, site access matters, and
building permit issues;
- judicial and governmental body actions, including gaming
legislative action, referenda, regulatory disciplinary actions, and
fines and taxation; and
- acts of war or terrorist incidents, severe weather conditions,
uprisings, or natural disasters;
Any forward-looking statements are made pursuant to the Private
Securities Litigation Reform Act of 1995 and, as such, speak only
as of the date made. Caesars disclaims any obligation to update the
forward-looking statements. You are cautioned not to place undue
reliance on these forward-looking statements, which speak only as
of the date stated or, if no date is stated, as of the date of this
press release.
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SOURCE Caesars Entertainment Corporation