GREEN BAY, Wis., Sept. 21, 2015 /PRNewswire/ -- Associated Bank
has unveiled a unique fan engagement program that allows Packers
fans to capture their touchdown celebration photos online with star
receivers and then share them on social media in Associated Bank's
Touchdown Central sweepstakes.
Associated Bank, in partnership with Packers receivers
Jordy Nelson, Randall Cobb and Davante
Adams, invites fans to upload celebration photos, choose an
overlay of their favorite player, post to social media, and be
entered into a sweepstakes to win autographed, home-game
jerseys.
"Associated Bank, the bank of the Packers since 1919, is proud
to have a partnership with these three outstanding players, and
even more proud to call them our customers," said Christopher Piotrowski, chief marketing officer,
Associated Bank. "We're honored to have them on our team, both
personally and professionally."
The theme behind Associated's multi-channel Touchdown
Central sweepstakes is 'celebration.' Just like Packers
receivers celebrate in the endzone after scoring a touchdown, by
switching to Associated Bank, customers can celebrate their
decision to no longer settle for their current, 'fumbling'
bank.
"Associated is proud to share Touchdown Central, a
football-fueled program that brings celebration into the spotlight,
alongside some of the biggest stars of the game," said Piotrowski.
"Through this campaign, we will provide fans with the opportunity
to engage with us all season – online, in-stadium and in our
branches, with additional campaign touchpoints and promotions to be
announced in the weeks to come."
Here's how fans can participate in the touchdown celebration,
the online component of Touchdown Central:
- Visit www.ABTDCentral.com and upload a photo of your touchdown
celebration.
- Choose the player and touchdown pose you want to use with your
photo.
- Share the photo via social media with the hashtag #ABTDCentral
for a chance to win one of 10 autographed, home-game jerseys (an
email with the finished photo will be sent to you, with instant
social media sharing buttons).
The Touchdown Central sweepstakes runs through
December 31, 2015, and the winners
will be randomly chosen at the end of the sweepstakes. The site
will be updated each week with new and surprising images. The more
celebration photos fans post, the more chances they have of winning
an autographed, home-game jersey.
Additionally, to entice fans to visit often, Associated Bank
will be donating up to $20,000 to a
local nonprofit organization in honor of the player that receives
the most downloads.
Another way to participate is to visit any Wisconsin Associated
Bank branch, take a photo with a life-size Jordy, Randall or
Davante cutout and post to social media with the hashtag
#ABTDCentral.
Outside of Wisconsin, fans can
visit their branch in Illinois and
Minnesota and take touchdown
celebration photos with their team colors and post to social media
with the same hashtag for a chance to win autographed prizes from
well-known alumni players from their state.
To learn more and to view the official contest rules visit
www.ABTDCentral.com and YouTube.
ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of $27 billion and is one of the top 50, publicly
traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading
Midwest banking franchise, offering a full range of financial
products and services in over 200 banking locations serving more
than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services
in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal
Housing Lender, Equal Opportunity Lender and Member FDIC. More
information about Associated Banc-Corp is available at
www.associatedbank.com.
Contact: Jennifer
Kaminski
Vice President | Public Relations
Manager
920-491-7576
Jennifer.Kaminski@associatedbank.com
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SOURCE Associated Banc-Corp