MINNEAPOLIS, Jan. 19, 2016 /PRNewswire/ -- As part of a
commitment to remove artificial flavors and colors from artificial
sources from all of its cereals by the end of 2017, General Mills
is releasing its first wave of new cereal recipes, which includes
Trix, Reese's Puffs, Cocoa Puffs, Golden
Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity
Cheerios. The family favorites are now available in the cereal
aisle at local retailers nationwide and highlight no high fructose
corn syrup and no artificial flavors and colors from artificial
sources on the front of each box.
The seven updated cereal recipes arrive on store shelves as the
new 2015 Dietary Guidelines outline a growing need for consumers to
add more whole grains in their diet, an area General Mills Big G
cereals has been working on since 2005. This has resulted in whole
grains as the first ingredient in all of its cereals.
"We are thrilled to see the 2015 Dietary Guidelines continue to
recommend making half of your grains whole and recognizing 16 grams
of whole grain as a serving, which wasn't in the previous
Guidelines," said Lesley Shiery, RD,
senior nutrition scientist, Bell Institute of Health and Nutrition
at General Mills. "All of our Big G cereals contain at least 10
grams of whole grain per serving and many also deliver
underconsumed nutrients for specific populations like vitamins A,
C, D, calcium and iron."
The updated General Mills' cereal recipes now include fruit and
vegetables juices, as well as spice extracts such as turmeric and
annatto to achieve the fun red, yellow, orange and purple colors in
Trix and Fruity Cheerios. Reese' Puffs and Golden Grahams will incorporate natural vanilla
flavor to achieve the same great taste that adults and children
have come to expect.
"Our General Mills Big G cereal team is always listening to
consumers about how we can improve our cereals and make them
better, including removing artificial flavors and colors from
artificial sources," said Lauren
Pradhan, senior marketing manager for wellness strategy in
the Cereal division. "The updated recipes hitting the cereal aisle
this month deliver great taste and core benefits like whole grains
to help moms and dads feel great about enjoying cereal with their
family again."
To celebrate and build awareness surrounding the updated cereal
recipes, General Mills Big G cereal is launching a national
advertising campaign titled "Again." The campaign highlights the
company's journey to actively remove the ingredients that people
don't want to see in their cereal bowl, so parents have many
reasons to love General Mills Big G cereal all over again.
To watch the full "Again" ad spot, go to:
http://blog.generalmills.com/2016/01/cereal-team-celebrates-milestone.
With the new recipes coming out this month, General Mills is now
75 percent of the way to completion. The goal is to complete this
change for all General Mills Big G cereals by the end of 2017.
For more information about this journey, please visit
www.generalmills.com/cereal.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty
Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minn., USA, General
Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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SOURCE General Mills