PLANO, Texas and CHICAGO, Jan. 19,
2016 /PRNewswire/ -- CROSSMARK today announced the
appointment of Holly Meloy as SVP,
Managing Director of Marketing Werks. Most recently, Meloy served
as SVP, Account Management for the Chicago-based agency. Marketing Werks — a
CROSSMARK company — offers a full range of integrated marketing
solutions, including experiential campaigns, sponsorship
activation, pop-up retail, mobile tours, multicultural, digital,
social, public relations and multi-channel analytics.
In her new role, Meloy will report to CROSSMARK CEO Steve Schuckenbrock. She will be
responsible for strengthening and advancing Marketing Werks
competitive position and accelerating the company's growth. She
will also lead a tenured management team who will oversee the
agency's client accounts, financial performance, business
development, talent, office operations and culture.
"We are excited to welcome Holly to the executive leadership
team. For nearly 30 years Marketing Werks has been recognized as an
industry leader, and we don't intend for that to change. With
Holly's appointment to Managing Director, we are confident that
Marketing Werks will remain on top and continue to deliver
unrivaled campaigns to current and future clients that inspire and
motivate consumers," said Schuckenbrock.
Schuckenbrock continues: "Holly's experience developing
strategic brand initiatives brings immense value to our
organization, and her outstanding leadership and client
relationship skills will help us build for the future and drive
business growth."
Prior to joining Marketing Werks, Meloy was VP, Account Director
at Arc Worldwide, a Leo Burnett Company. There she directed the
development and delivery of end-to-end shopper and consumer
marketing solutions for Procter & Gamble brands and customer
teams including Olay, Pantene, Target and CVS. Previously, Meloy
also worked at Redbox, and was responsible for generating trial and
awareness for Redbox Automated DVD Rental. As Marketing Manager,
she also assisted in developing the overall Redbox brand and
consumer experience.
"I believe in the vision that is being laid out for this
agency's continued success and future growth, and I am thrilled to
be leading the team charged with moving that vision forward," said
Meloy.
She adds: "Our powerful family ties with parent company
CROSSMARK and sister company PromoWorks provide us with unmatched
access to consumer data, superior analytics and nationwide
connectivity to retailers and shoppers. The strength of this
network and its resources set us apart. Our campaigns begin with
deeper insights and broader potential, allowing us to create more
customized and personalized experiences."
About Marketing Werks
Marketing Werks was
founded in 1987. We offer a full range of integrated marketing
solutions, including experiential campaigns, sponsorship
activation, pop-up retail, mobile tours, multicultural, digital,
social, public relations, and multi-channel analytics. Our client
roster spans the telecommunications, healthcare, consumer packaged
goods, military services, consumer electronics, sports, and
entertainment industries. Our parent company, CROSSMARK, is a
leading sales and marketing firm — empowering us with unmatched
access to consumer data and retail connectivity. Our campaigns
generate consumer buzz as well as consumer knowledge. Programs
begin with strategic insight, and deliver new insights in
turn.
About CROSSMARK
CROSSMARK is a leading sales and
marketing services company that provides growth solutions for
consumer-branded suppliers and retailers. For more than 100 years,
CROSSMARK has helped the world's most powerful brands achieve their
business objectives across major classes of trade. Expertise
includes Headquarter Sales, Retail Merchandising, Retailer
Solutions, Shopper and Consumer Engagement, In-Store Events,
Experiential Marketing, Shopper Marketing, In-Store Data Collection
& Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a leading global
private equity firm focused on growth investing. Headquartered in
Plano, Texas, CROSSMARK employs
over 40,000 people throughout the U.S., Canada, Mexico, Australia and New
Zealand.
Media Contact
Jennifer
Kelly-Cogdal, 312.784.1648, jkelly@marketingwerks.com
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SOURCE CROSSMARK