NEW YORK, Feb. 3, 2016 /PRNewswire/ -- Squarespace,
the leading all-in-one website publishing platform with more than
one million paid subscribers, today released a new Super Bowl 50
spot starring comic superstars Keegan-Michael Key and Jordan Peele as Lee and Morris, two aspiring
sportscasters who have sacrificed everything for the chance to air
a live commentary during the big game.
There's one big catch — Lee and Morris realize at the last
minute that they're legally blocked from saying player names or any
specific terms related to the game. But with the help of
Squarespace, they pursue their passion anyway.
"For us, the Super Bowl is a time to get more creative with our
advertising while still staying true to our company values," said
Squarespace Founder & CEO Anthony
Casalena. "This year, Squarespace will help two original
characters from Key and Peele follow their dreams and bring their
ideas to life in a truly memorable way."
Squarespace will debut its third-ever Super Bowl ad during the
first half of CBS's broadcast on Sunday,
February 7, 2016. The 30-second spot was directed by
Jonathan Krisel, who has also
written and directed for Portlandia, Kroll Show, and Saturday Night
Live.
In addition to the 30-second spot, Key and Peele will be airing
live commentary during the big game, which can be followed on
www.squarespace.com/realtalk. Other elements of the campaign
include two 30-second teaser videos to run during the pregame and
brand spots to run post game.
"We're thrilled to work with Squarespace on our first-ever Super
Bowl spot. It was important for us to partner with a company that
shares our values and allows us to take creative risks," said
Jordan Peele. "Squarespace is the
perfect platform for people to express their creativity," added
Keegan-Michael Key. "Now that we've
sold out, we're just glad we did it with a brand like
Squarespace."
The campaign was created and produced by global advertising
agency Anomaly.
The commercial and live commentary will be available on
www.squarespace.com/realtalk. Follow the
hashtag #realtalk to learn more about the Squarespace's
collaboration with Key and Peele.
About Squarespace
Squarespace provides creative tools
and services to help anyone build and manage their brand online.
For more than a decade, we've empowered millions of people — from
individuals and local artists to entrepreneurs building the world's
most iconic businesses — to take control of their online presence
like never before. By blending elegant design and sophisticated
engineering, Squarespace sets the new standard for modern
publishing.
Squarespace's team of more than 500 is headquartered in downtown
New York City, with offices in
Dublin and Portland. For more information, visit
www.squarespace.com/about.
Press Contacts
Seine Kim
Squarespace
skim@squarespace.com
347.979.7546
Terry Wei
Squarespace
twei@squarespace.com
406.282.1247
Emily Hodkins
Anomaly
ehodkins@anomaly.com
917.595.2403
Please visit www.squarespace.com/press for more information.
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SOURCE Squarespace