WHITE PLAINS, N.Y.,
April 11, 2016 /PRNewswire/
-- "The Most Interesting Man in the World" departed on his
one-way Mission to Mars and has left his Coveted Collection behind
for fans to help them make this Cinco de
Mayo even more interesting. Dos Equis created one of most
celebrated advertising campaigns of the 21st century, and to build
on that legacy, the brand is embracing the Stay Thirsty mindset and
offering up The Most Interesting Man's worldly possessions.
The tuxedo he wore to his last Masquerade, his Spanish guitar
and matching mariachi suit, and even his astronaut suit from his
2010 stratosphere jump are all available to fans 21+ nationwide.
There are over 25 items up for auction and most of them have been
prominently featured in previous television commercials (all items
are taken from previous tales of The Most Interesting Man). Fans
can visit DosEquis.com/CovetedCollection for an immersive digital
experience to bid on The Most Interesting Man's Coveted Collection
– the more you visit the website the more chances you have to
win.
To live like the man who made interesting more
interesting, Dos Equis is also giving one fan a chance to win
an all-expense paid trip for two to a hacienda in Mexico for a weeklong vacation. Fans can enter
daily by visiting DosEquis.com/CovetedCollection.
"Giving our fans the opportunity to possess artifacts The Most
Interesting Man collected throughout his extraordinary experiences
is a perfect way to toast and commemorate this cultural icon," said
Andrew Katz, VP of Marketing for Dos
Equis. "This is just another way of reminding our loyal fans to
live like The Most Interesting Man, seeking culture and adventures,
with a 'Stay Thirsty' mindset."
Fans in select cities can also get in on the action through the
Coveted Collection Estate Auction Tour. Starting April 18 through Cinco
de Mayo, the tour will make stops in Dallas, Austin, Houston, Albuquerque, Phoenix and Los
Angeles. In each city, Dos Equis will host an immersive
auction-themed experience offering select items from The Most
Interesting Man's Coveted Collection, with items like his life-size
bust statue, his vintage brass diving helmet and other mystery
crates. Always a friend to the animals and the people, The Most
Interesting Man in the World selected two charitable projects to
receive all proceeds from the auctions: The Impact Plan's mission
to rehabilitate endangered animals in East Africa through the Sheldrick Wildlife
Trust and The Impact Plan's continued mission to rebuild Himalayan
villages in Nepal after the
devastating earthquake in 2015. For more information, visit
TheImpactPlan.org.
To continue celebrating his interesting life and times here on
Earth, Dos Equis has also released a "Greatest Hits" online video,
remembering some of the most interesting moments that The Most
Interesting Man had over the last 10 years. The :30 second video,
which features several items available in auctions, will run
through May.
The Dos Equis Coveted Collection is part of an ongoing
commitment from the brand to encourage fans to live in a more
interesting life. For more information, visit www.DosEquis.com or
Facebook.com/DosEquis.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's
leading upscale beer importer, is a subsidiary of HEINEKEN NV, the
world's most international brewer. Core brands imported into the
U.S. are Heineken®, the world's most international premium beer
brand, the Dos Equis franchise, the Tecate franchise and Strongbow
Hard Apple Ciders. HEINEKEN USA
also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol,
Indio, Carta Blanca and Bohemia
brands. For the latest information on our company and brands,
follow us on Twitter @HeinekenUSACorp, or visit
HEINEKENUSA.com.
Media Contacts:
Dayna Adelman
HEINEKEN USA
DAdelman@heinekenusa.com
(914) 989-1062
Dave Brigandi
Edelman Public Relations
David.Brigandi@edelman.com
(212) 704-8177
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SOURCE Dos Equis