LOUISVILLE, Ky., April 11, 2016 /PRNewswire/ -- Brown-Forman
(NYSE: BF-B) will introduce the company's first new bourbon brand
in 20 years with the release of Coopers' Craft. This new bourbon
will be available in select markets this summer and celebrates the
company's more than 70 years of barrel-making and wood expertise as
the only major distiller that owns its own new barrel
cooperage.
Brown-Forman founder George Garvin
Brown began bottling bourbon nearly 150 years ago and
recognized the important role of the barrel and the impact wood has
on bourbon. Based on his vision, Brown-Forman established its own
cooperage in 1945. To this day, Brown-Forman is the only major
distiller to raise its own new barrels. This expertise has led to
over 70 years of raising barrels and honing the craft of using wood
to impart unique flavor characteristics to bourbon.
Coopers' Craft is a celebration of barrel-making and a
recognition of the importance of wood when it comes to crafting
bourbon. In addition to being matured in barrels raised by master
coopers at the Brown-Forman Cooperage, Coopers' Craft is crafted
using a special beech and birch charcoal filter finishing process,
creating a smooth and flavorful bourbon.
"Coopers' Craft is the result of decades of experience in
mastering barrel-making and maturation techniques to create truly
unique bourbons," said Lawson
Whiting, executive vice president and chief brands &
strategy officer for Brown-Forman Brands. "Owning our cooperage is
a testament to this expertise and brings to life the notion that
what matters most, we do ourselves."
Hitting shelves this summer, Coopers' Craft will be available in
the following U.S. markets initially: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South
Carolina and Tennessee.
Coopers' Craft is presented at 82.2 proof and is available at a
suggested retail price of $28.99 for
a 750ml bottle.
About Coopers' Craft Bourbon
Coopers' Craft is a celebration of Brown-Forman's more than 70
years of expertise raising its own barrels at Brown-Forman
Cooperage. Drawing inspiration from the craft of raising barrels
and the importance of wood in bourbon-making, Coopers' Craft uses a
unique charcoal finishing process. Coopers' Craft is a product of
Brown-Forman Corporation, a premier producer and marketer of fine
quality beverage alcohol brands including Jack Daniel's, Woodford Reserve, Tequila Herradura, Korbel, Finlandia, Chambord
and Sonoma-Cutrer.
Please drink responsibly.
Coopers' Craft Straight Bourbon Whiskey, 41.1% Alc. by Vol.,
Produced and Bottled by Brown-Forman Beverages, Louisville, Kentucky ©2016.
Video -
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SOURCE Brown-Forman