ENGLEWOOD CLIFFS, N.J.,
April 27, 2016 /PRNewswire/
-- MAGNUM Ice Cream, the only ice cream bar made with Belgian
chocolate, is bringing pleasure to New
York's SoHo neighborhood just in time for summer. MAGNUM New
York, which opened its doors on Saturday, April 23, at 134 Prince Street, marks
the first storefront in the U.S. featuring the brand's ultimate
customizable ice cream indulgence. Globally, MAGNUM has launched
storefronts in more than 30 countries and 22 cities including
Florence, Manila, Cape Town, Karachi, Sydney, Singapore, Venice and Amsterdam.
MAGNUM New York features a
"dipping bar" where guests can participate in the "Make My MAGNUM"
experience and create custom MAGNUM bars by selecting silky vanilla
bean or rich chocolate ice cream bars to be hand-dipped in a choice
of dark, milk or white chocolate – each made with decadent Belgian
chocolate. Guests can then choose three toppings from a selection
of 20 decadent and unexpected ingredients including rose petals,
espresso sugar, sweet coconut flakes, chopped hazelnuts and goji
berries. MAGNUM New York will also
feature a rotating menu of toppings throughout the summer.
"Since its introduction to the U.S. in 2011, MAGNUM Ice Cream
set itself apart with expert craftsmanship and premium
ingredients," said Nick Soukas,
Brand Building Director of Unilever Ice Cream in the U.S. "Now,
MAGNUM New York will bring together the worlds of premium chocolate
and ice cream in an indulgent and interactive store experience
unlike any other."
In addition to the dipping bar, the MAGUM New York experience
will feature curated décor and furnishings including featured art
installations such as the New York
City skyline made out of wooden ice cream bar sticks and a
collection of bejeweled, bespoke MAGNUM bars.
Ice cream lovers can experience MAGNUM New York in the city's
SoHo neighborhood at 134 Prince Street, New York, NY 10012. The store will be open
daily from noon to 9:00 p.m. through
mid-August. Customized MAGNUM bars may be purchased for
$7.00.
In addition to New York, in
2016 MAGNUM will launch 25 pop-up stores around the world including
in Paris, Lisbon, Shanghai, Istanbul and Jakarta.
For those who can't make it to New
York City this summer, chocolate lovers across the U.S. can
enjoy new MAGNUM varieties at home, including MAGNUM Double
Raspberry and MAGNUM Double Chocolate Vanilla.
For more information about MAGNUM Ice Cream or MAGNUM New York,
visit magnumicecream.com.
About MAGNUM
Launched in 1989, MAGNUM was the first
handheld ice cream bar targeted as a premium adult offering. Today,
MAGNUM is one of the world's leading ice cream brands, selling one
billion units annually worldwide.
MAGNUM Ice Cream bars use only the finest premium ingredients,
including silky vanilla bean ice cream and made with Belgian
chocolate, and is a must-have staple for any glamorous
pleasure-seeker.
Belgian chocolate has an outstanding reputation for its smooth,
rich flavor and tempting chocolate aroma. It's recognized around
the world because of its meticulous adherence to 'Old World'
craftsmanship. MAGNUM® Ice Cream bars are crafted in this rich
heritage and are made with a signature Belgian chocolate recipe
developed specifically for MAGNUM® bars.
Follow along with #MagnumNYC on the following social pages:
- Facebook: http://www.facebook.com/magnumus
- Instagram: instagram.com/magnumicecream
- Twitter: twitter.com/magnumicecream
About Unilever United States, Inc.
Unilever is one of
the world's leading suppliers of Food, Refreshments, Home and
Personal Care products with sales in more than 190 countries and
reaching 2 billion consumers a day. In the United States, the portfolio includes
brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear
Scalp & Hair Therapy, Country Crock, Degree, Dove personal care
products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's
Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus,
Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives,
Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet
Wardrobe, TRESemmé and Vaseline. All of the preceding brand names
are trademarks or registered trademarks of the Unilever Group of
Companies.
Unilever employs approximately 8,000 people in the United States – generating more than
$8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their
health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com
To connect with Unilever U.S. via Facebook visit:
www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow:
@unileverusa
For more information or images, please contact:
Jennifer Davis
Golin
312-729-4248
jdavis@golin.com
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SOURCE Unilever