AUBURN HILLS, Mich.,
June 16, 2016 /PRNewswire/ --
- Mopar Custom Shop offers new Mopar '16 Ram Rebel
- Upgrades include 17-inch satin black wheels, black front
bumper skid plate, wheel flares, serialized badge, special Mopar
graphics and more
- Cat-back exhaust and cold air intake among additional
dealer-installed products available to take personalization to next
level
- Only 500 Mopar '16 Ram Rebel vehicles to be
produced
- Each vehicle to include custom owner's kit with Mopar '16
merchandise, brochure and unique metal birth certificate
- First limited-edition Mopar-modified vehicle designed for
truck segment
- Mopar '16 follows successful line of limited-edition
Mopar-modified vehicles, starting with Mopar '10 Dodge
Challenger
The Ram Truck and Mopar brands announced today the introduction
of the Mopar '16 Ram Rebel, the most recent limited-edition vehicle
created using a unique selection of performance parts and
accessories from the service, parts and customer-care brand of FCA
US LLC.
The Mopar '16 Ram Rebel will feature a limited production of
just 500 vehicles, upgraded with Mopar Custom Shop options.
Additional parts and accessories are available at the dealership
for even further customization.
"We are excited to team up with our friends at the Ram Truck
brand to offer the first limited-edition Mopar vehicle for
full-size truck enthusiasts," said Pietro
Gorlier, Head of Parts and Service (Mopar), FCA – Global.
"The already formidable Ram 1500 Rebel is a perfect canvas for
unique Mopar accessories and performance parts developed to
reinforce the rugged personality of the Rebel."
The Mopar '16 Ram Rebel marks the first limited-edition
Mopar-modified vehicle designed for the truck segment. It follows
the Mopar '10 Dodge Challenger, Mopar '11 Charger, Mopar '12
Chrysler 300, Mopar '13 Dart, Mopar '14 Challenger and Mopar '15
Charger R/T as another example of how customers can have Mopar
flair and performance even before taking the keys.
The Mopar '16 Ram Rebel starts with the Ram 1500 4x4 Rebel Crew
Cab, built at the Warren Truck Assembly Plant in Warren, Michigan. Two color options will be
available: Flame Red/Brilliant Black two-tone or Brilliant Black
monotone.
"The new Ram Rebel has been a solid addition to the Ram lineup,
providing customers with a truck that can deliver the added
capability that their active lifestyles demand," said Mike Manley, Head of Ram Brand, FCA – Global.
"The Mopar '16 content illustrates how customers can easily
personalize a Ram truck with factory backed accessories."
A Mopar Custom Shop package created for the Mopar '16 enhances
the already unique exterior design cues of the Rebel. The package
includes an aluminum, dual bezel sport performance hood embellished
with a matte-black hood graphic. Off-road wheel flares bulge out to
add both style and substance. A special Mopar blue-and-black
graphic stripe accents both sides of the Mopar '16, as well as the
tailgate.
The package also features a skid plate to guard the power
steering box and substitutes a black front bumper skid plate for
the standard billet silver color. Seventeen-inch satin black wheels
tie-in with the blacked out front for added continuity and visual
appeal. Rounding out Custom Shop content is a serialized Mopar '16
glove box badge and a set of stainless-steel door sill guards, with
the front sill guards embossed with the Ram logo.
Factory features include a 5.7-liter HEMI® engine paired with an
eight-speed TorqueFlite automatic transmission, transfer case and
front suspension skid plates, black tubular side steps, spray-on
bedliner and a tri-fold tonneau cover emblazoned with the Ram
logo.
Optional parts and accessories are available at the dealership
for those who want to take personalization of the Mopar '16 Ram
Rebel to the next level. In the performance arena, a cold air
intake and cat-back exhaust system free up the flow of the HEMI V-8
engine while adding an aggressive sound.
As with previous limited-edition Mopar vehicles, the Mopar '16
Ram Rebel is delivered with a custom owner's kit that features
Mopar '16 merchandise, a brochure and a unique metal birth
certificate that highlights truck specifications, date of
manufacture and the proprietary number. Kit contents are stored in
an attractive case and packaged in a Ram-branded tool bag.
The limited-edition vehicle will be available in both the U.S.
and Canada, with a U.S.
Manufacturer's Suggested Retail Price (MSRP) starting at
$52,460. The Mopar '16 Ram Rebel
will arrive at select dealerships in the summer. For more
information on the Mopar '16 Ram Rebel, customers can contact a
local FCA US dealership.
About Ram Truck Brand
Since its launch as a
stand-alone division in 2009, the Ram Truck Brand has steadily
emerged as an industry leader with America's longest-lasting line
of pickups.
Creating a distinct identity for Ram Trucks has allowed the
brand to concentrate on core customers and features they find
valuable. Whether focusing on a family that uses a Ram 1500 day in
and day out, a hard-working Ram 3500 Heavy Duty owner or a business
that depends on its Ram ProMaster commercial van every day for
deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation,
capability, efficiency and durability. Ram Truck invests
substantially in its products, infusing them with great looks,
refined interiors, durable engines and exclusive features that
further enhance their capabilities.
Moving into the 2016 model year, Ram continues to beat the
competition in the most sought-after titles, fuel economy, payload
and towing capacity:
- Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg
with Ram 1500
- Best-in-class towing capability – 31,210 pounds with Ram
3500
- Best-in-class payload – 7,390 pounds with Ram 3500
- Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo
Diesel
Truck customers, from half-ton to commercial, have a demanding
range of needs and require their vehicles to provide high levels of
capability. Ram Trucks are designed to deliver a total
package.
About Mopar Brand
Mopar
(a simple contraction of the words MOtor and PARts) was trademarked
in 1937 with the launch of an antifreeze product, but it truly made
its mark in the 1960s during the muscle-car era. From Mopar
Performance Parts to enhance speed and handling for both road and
racing use, the brand soon expanded to include technical service
and customer support.
Today, Mopar is the service, parts and customer-care brand of
FCA US LLC and distributes more than 500,000 parts and accessories
in over 150 markets around the world. With more than 50 parts
distribution centers and 25 customer contact centers globally,
Mopar integrates service, parts and customer-care operations in
order to enhance dealer and customer support worldwide. Mopar is
the source for genuine parts and accessories for FCA
brands.
Mopar parts are engineered together with the same teams that
create factory-authorized specifications for FCA vehicles. This
offers a direct connection that no other aftermarket parts company
can provide. A complete list of Mopar accessories and performance
parts is available at www.mopar.com.
Photo - http://photos.prnewswire.com/prnh/20160615/379868
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/mopar-unleashes-limited-edition-mopar-16-ram-rebel-300285736.html
SOURCE FCA US LLC