SAN FRANCISCO, June 23, 2016 /PRNewswire/ -- Today,
Trulia®, a leading online destination for homebuyers, renters, and
hip-hop music legend MC Hammer have unveiled a new campaign,
Hammerfy Your Home.
Hammerfy Your Home enables consumers – whether they are looking
to buy, rent, or simply window shop – to have fun with their home
search by turning their dream home into their own custom hip hop
song and music video, performed by MC Hammer. Home seekers and hip
hop fans alike can visit the campaign's microsite (on a desktop or
on a mobile device) and answer six easy questions based on the
features and amenities they are looking for in a new home and
neighborhood. Their selections will then be used to create a
customized rap video that consumers can share out with friends and
family via social media.
"Buying a house and finding a place to call home is one of the
biggest decisions that a person makes. Our goal with this new
campaign is to give people a little inspiration to create their own
home-searching anthem," said Paul
Levine, president of Trulia. "Our partnership with iconic
superstar MC Hammer brings a fun, hip-hop twist on home shopping.
Ultimately, whether you are moving due to a new job or a new baby,
looking for the best schools, or just want to be near local
hotspots, Trulia has your back."
To kick-off the campaign, Trulia is releasing a complete music
video from the campaign, "Your Dream Home feat. MC Hammer," to get
fans excited about kicking off a home search of their
own.
"I have always been interested in real estate so when I had the
opportunity to partner with Trulia on this campaign, of course I
said 'yes,'" said hip hop legend MC Hammer. "Anyone that has been
through the home searching process knows that it can be stressful.
What better way to stay inspired than to turn your search into a
new music video, and let your friends get in on the fun?"
With more than 3,000 combinations, consumers can keep coming
back to mix different songs and videos – whether they want to
create one that is true to their search or just have some fun.
Trulia teamed up with The Marketing Arm to bring the Hammerfy Your
Home campaign to life, and created the hip hop songs with music
experts, Jingle Punks.
For more information on Trulia's Hammerfy Your Home campaign,
visit www.trulia.com/hammerfy.
About Trulia
Trulia® is a vibrant home shopping
marketplace, focused on giving home buyers, sellers, and renters
the information they need to make better decisions. On mobile and
the Web, Trulia provides house hunters with insights and unique
information about properties, neighborhoods and real estate agents.
Additionally, Trulia offers data and information about schools,
crimes, commute times, and the real estate market.
Launched in 2005, Trulia is based in San Francisco and is owned and operated by
Zillow Group, Inc. (NASDAQ :Z, ZG).
Trulia is a registered trademark of Trulia, LLC.
Stay up-to-date with all the latest and greatest from Trulia on
Instagram, Twitter, Facebook and YouTube.
Instagram is a registered trademark of Instagram LLC. Twitter is
a registered trademark of Twitter, Inc. Facebook is a registered
trademark of Facebook, Inc. YouTube is a registered trademark of
Google Inc.
For further information:
Trulia:
Monica Ma
PR@trulia.com
415.400.7397
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Trulia-Hammerfy-Your-Home-Campaign.mp4
Photo - http://photos.prnewswire.com/prnh/20160623/382686-INFO
Photo - http://photos.prnewswire.com/prnh/20160623/382687
Logo -
http://photos.prnewswire.com/prnh/20160115/322861LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/trulia-and-hip-hop-legend-mc-hammer-help-consumers-hammerfy-their-home-search-300289146.html
SOURCE Trulia, Inc.