LOUISVILLE, Ky., June 23, 2016 /PRNewswire/ -- Building on
the successful formula of celebrity Colonel Sanders, Kentucky
Fried Chicken® created, for the first time, a product specific
Colonel, the Extra Crispy™ Colonel, played by the world famous
actor George Hamilton. The
advertising campaign begins on Sunday and will
feature KFC's signature $5 and
$20 Fill Ups™, which are perfect for
summer meals and gatherings.
More than 50 percent of Americans don't know that KFC has two
fried chicken recipes – Original Recipe® and Extra Crispy. Extra
Crispy Chicken and Tenders are super crunchy, juicy and cooked to a
golden brown. They are double breaded and open fried to
give them a signature crunch while staying very juicy and
tender. As with Original Recipe, Extra
Crispy Chicken is hand-breaded and prepared fresh by
cooks in KFC restaurants all day, every day.
"Just like no one person could play the Colonel, no one Colonel
can sell both Original Recipe and Extra Crispy fried chicken,"
said Kevin Hochman, KFC US Chief Marketing Officer. "And
no actor was more qualified to play our Extra Crispy Colonel than a
very tan George Hamilton."
"I like to think that I know a thing or two about being extra
crispy," added Hamilton. "It didn't take long for me to get into
character as the Extra Crispy Colonel. One could argue that my
entire career has been leading up to this role," he said with a
wink.
The campaign by Wieden+Kennedy will include four spots,
comprised of two :30 and two :15 commercials, all of which will air
nationally. The ads feature Hamilton as the Colonel with an
exaggerated suntan to emphasize his "extra crispy" character as he
combs the beach to share his love of Extra Crispy Chicken with
families. In a bucket that easily doubles as a picnic basket, KFC's
Extra Crispy Chicken will satisfy everyone's taste buds in the
sizzling summer heat.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's
most popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™
Strips, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly
made chicken sandwiches, biscuits and home-style side items. There
are more than 19,400 KFC outlets in 115 countries and territories
around the world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM) For more information,
visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc),
Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC)
Video - http://youtu.be/OmNSHVXEPE0
Photo - http://photos.prnewswire.com/prnh/20160622/382652
Logo - http://photos.prnewswire.com/prnh/20160205/330341LOGO
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SOURCE KFC