CHICAGO, June 23, 2016 /PRNewswire/ -- Today, HY
Connect, one of the fastest growing full-service marketing agencies
in the U.S., marks its first year since announcing its acquisition
by Myelin Communications. Myelin, a growing network of
communication firms specializing in health care and financial
services, identified the local ad agency as a fitting addition to
its network due to HY Connect's impressive roster of
industry-specific clients which includes: Advocate Health Care,
Indiana University Health, Health Service Corporation – the parent
company of Blue Cross Blue Shield in Illinois, Montana, New
Mexico and Texas; as well
as MB Financial and First Tennessee Banks.
While the Myelin acquisition was not designed to serve as direct
driver of new business for HY Connect, with the support of its new
network, the "health and wealth" focused firm is celebrating a
tremendous year of growth. With the recent launch of its life
science-focused marketing practice, coupled with ambitious new
business efforts, HY Connect has laid a strong foundation to
welcome multiple new brands/clients such as American Blue Ribbon
Holdings – the parent company of Bakers Square and Village Inn
family restaurants – Milliman and The Warranty Group. As a result,
HY Connect has expanded its workforce, with significant growth to
its paid and digital media departments, and most importantly,
adding new quality jobs to the Chicago market.
"Joining the Myelin network signaled a significant chapter in
our agency story," said Kellie
Bliss, executive vice president, HY Connect. "A year later,
we continue surging forward with strong momentum and look forward
to building upon this success."
HYC Health
Earlier this year, HY Connect debuted its unique health care
practice dedicated specifically to life science marketing. HYC
Health emerged onto the health care communications scene with a
singular goal: to reduce the distance between agency engagement and
brand outcome. Under the leadership of Executive Vice President
Susan Flinn Cobian, HYC Health's new
but growing client roster includes ContextMedia:Health, Emisphere
Technologies, Roche Diagnostics and Stericycle.
"We've all heard the saying 'you can be fast or you can be
good—you can't be both.' We live in a 'need it yesterday' world,
and clients no longer want to pay for expensive, top-heavy agencies
that take months to develop a brand plan," says Cobian. "The HYC
Health approach is designed to deliver smart, timely solutions to
the complex business challenges our clients face."
Changing Leadership
As part of the agreement, Myelin Communications established a
year-long secession plan to leverage former President Dave Sheehan's rich 14-year experience, while
laying the groundwork for a smooth transition of the agency's
leadership. Effective immediately, Myelin Communications CEO
Rich Levy will assume the role of HY
Connect CEO as Sheehan advances to a new position outside the
agency business.
"From the onset of the acquisition, Myelin quickly identified HY
Connect as an agency with significant potential to enhance our
network," said Levy. "We are quite pleased to see that potential
actualizing into fast-paced success, and eager to learn what the
future holds for the company."
For more information about HY Connect, please visit www.hyc.com
or connect via our social channels.
For more information about HYC Health, please visit
www.hychealth.com.
About HY Connect Chicago
HY Connect is one of the leading, full-service integrated marketing
and advertising agencies in the United States. Located in
Chicago, the HY Connect business model is rooted
in understanding and effectively providing smart,
metric-driven solutions to the unique challenges facing
today's modern marketer. Over the past 14 years, the agency has
grown its capabilities and staff to offer a full range of marketing
services. HY Connect's metrics-driven approach continues to drive
significant agency growth. With $155
million in annualized billings and more than 100 employees,
HY Connect has doubled its size over the last four years.
About Myelin
Just as myelin insulates and strengthens connections between the
brain's neurons, making them more powerful message conductors,
Myelin Communications is a unique network of companies specializing
in health and financial services. For a growing portfolio of payer,
provider, medical, financial and wealth management organizations,
Myelin creates connections that can make a message platform even
more powerful. Our capabilities include brand development and
activation, market research, channel planning and media solutions,
integrated creative and marketing content, digital technology
solutions, sales enablement, data analytics, mobile engagement,
measurement strategies and more. More information is available at
www.myelincommunications.com.
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SOURCE HY Connect