MINNEAPOLIS, July 20, 2016 /PRNewswire/ -- General Mills
is celebrating real progress in the cereal aisle with 90 percent of
the company's iconic cereal brands now free of artificial flavors
and colors from artificial sources – just one year after announcing
the commitment to remove these ingredients from the full cereal
portfolio . To have some fun and celebrate, the honorary Real Trix
Rabbit, is hosting the ultimate #RabbitShowdown this summer.
Experience the interactive Multimedia News Release
here:
http://www.multivu.com/players/English/7877251-rabbit-showdown-general-mills-cereal/
Renovated cereal recipes – including Trix, Reese's Puffs, Cocoa
Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios,
Fruity Cheerios, Cookie Crisp and more – are available in the
cereal aisle at local retailers nationwide. Families can look at
the front of the box to find the "No, No, No" label highlighting no
high fructose corn syrup, no artificial flavors, and no colors from
artificial sources.
From real progress to real rabbits, cereal loving human pet
parents are invited to capture and submit videos of their furry
friends (pets of all kinds) taking part in athletic competitions
like hopping the hurdles or the 100 centimeter dash at
www.RabbitShowdown.com. Fans can also scope out the cute
competition by following #RabbitShowdown between July 18 and Aug. 19, 2016.
In the end, the three pets that exhibit the most talent and
determination will be crowned first, second and third in the
#RabbitShowdown. Winners will enjoy bragging rights; a spotlight in
the #RabbitShowdown highlights reel; and a cereal-ously fun prize
pack complete with a one-of-a-kind commemorative cereal box
featuring their beloved pet alongside General Mills' most iconic
cereal mascots.
"After listening to our consumers, General Mills was the first
cereal maker to announce its commitment to remove artificial
flavors and colors from artificial sources. We are proud to
continue to lead the category by reaching the 90 percent completion
milestone across our cereal portfolio," said Briana Falk, marketing manager for General
Mills' Cereal division. "The #RabbitShowdown is a fun way to
celebrate real progress with really cute furry friends, as we
continue on in our journey to make cereal even better."
For more information about General Mills' journey, please visit
www.generalmills.com/cereal.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Fiber One, Haagen-Dazs, Betty
Crocker, Pillsbury, Old El Paso, Wanchai Ferry,
Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016
worldwide sales of US $17.6 billion, including the company's
US $1.0 billion proportionate share of joint-venture net
sales.
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SOURCE General Mills, Inc.