SHANGHAI, July 27, 2016 /PRNewswire/ -- Norwegian
Cruise Line announced today that it has commissioned renowned
Chinese artist Tan Ping to
design the artwork to be featured on the hull of its soon
to-be-unveiled Breakaway-Plus class vessel Norwegian Joy. Scheduled
for release in Summer 2017, with home porting in Shanghai and Beijing, Norwegian Joy will be Norwegian
Cruise Line's first ship that is purpose-built for the Chinese
market to deliver on the promise that guests will enjoy 'First
Class at Sea' experiences, starting with her VIP accommodations.
Tan Ping's distinctive artwork will
serve to underscore Norwegian Cruise Line's commitment to providing
an unparalleled cruise experience for Chinese consumers.
A painter, printmaker, and educator, Tan
Ping straddles the worlds of both art and design. His
abstract paintings and copper plate etchings are in the collections
of such renowned museums as The National Art Museum of China; Portland Art Museum, USA; Ludwig Museum, Germany; and The Shanghai Art Museum.
Tan Ping also enjoys the distinction
of having led and directed a team of designers from Central Academy
of Fine Arts to complete the 2008 Beijing Olympic Games Image and
Landscape Design Project.
His subject for Norwegian Joy is the phoenix, an iconic mythical
bird believed to reign supreme over all birds of the world. It is a
ubiquitous motif in Chinese art and can be found throughout the
centuries in paintings, silk brocades, architectural flourishes,
and more.
"The Phoenix symbolizes beauty
and good luck in Chinese culture, and Norwegian Joy will bridge
across the West and the East and bring Chinese people's best wish
to the world and everyone in her path," said Tan Ping.
Tan's modernistic design is simple, yet graceful, as flowing
lines simultaneously convey forward movement and majestic poise.
The artwork's color palette is dominated by red and yellow,
traditionally the two most regal colors in China. Red signifies joy, a perfect match for
a ship of the very same name. Yellow represents grandeur, the
feeling that a ship of this size evokes in those who see it. The
design also includes hints of blue, signifying the sea. These three
colors are also primary colors, the starting point for all other
colors in the spectrum of visible light. Through this subtle
reference, Tan conveys the sense of an auspicious beginning to an
unforgettable voyage.
"We are incredibly honored to be partnering with Professor
Tan Ping," says David Herrera, President, Norwegian Cruise Line
China. "Tan Ping's ability to design
concepts that easily blend traditional Chinese culture with moving
and changing aspects of life is inspiring. He has perfectly
captured the feel of Norwegian Joy as a luxurious, technologically
advanced ship while honoring traditional Chinese values. The hull
art embodies the essence of the best of The East meshing perfectly
with the best of The West."
Norwegian Joy will see the vision of the Phoenix artwork transferred to a medium of
enormous scale on the hull of this unique ship. "This design is by
far my largest artwork," says Tan. "Traveling worldwide on
Norwegian Joy, I also expect that it will reach a far greater
number of viewers than any of my previous works."
Tan Ping's stunning hull artwork
promises to be the finishing touch on one of the most ambitious
vessels in the Norwegian Cruise Line fleet. Norwegian Joy will
accommodate 3,850 guests with luxurious suites in the exclusive
ship-within-a-ship complex, The Haven by Norwegian®, along with a
brand new Concierge category of staterooms, plus a wide array of
mini-suite, balcony, ocean view and interior staterooms, many with
virtual balconies, to meet every guests' needs. Dining options will
feature the finest of both Chinese and Continental cuisine. When it
comes to at-sea entertainment, guests aboard Norwegian Joy will be
spoiled for choice with state-of-the-art Virtual Reality gaming at
The Galaxy Pavilion, the world's first two-level competitive
racetrack at sea, an open-space park, two multi-story waterslides
and plentiful options for duty-free shopping.
For more information on Norwegian Joy, please contact an
authorized Norwegian travel partner or visit www.goncl.cn (in
China) or
https://www.ncl.com/norwegian-joy (in US).
About Norwegian Cruise Line
Norwegian Cruise Line
(Nasdaq: NCLH) is the innovator in cruise travel with a 49-year
history of breaking the boundaries of traditional cruising.
Most notably, Norwegian revolutionized the cruise industry by
offering guests the freedom and flexibility to design their ideal
cruise vacation on their schedule. Today, Norwegian invites guests
to "Feel Free" to explore the world on one of 14 purpose-built
ships, providing guests the opportunity to enjoy a relaxed, resort
style cruise vacation on some of the newest and most contemporary
ships at sea.
Recently, the line was named "Europe's Leading Cruise Line" for the eighth
consecutive year, as well as "Caribbean's Leading Cruise Line" for the third
time and "World's Leading Large Ship Cruise Line" for the fourth
straight year by the World Travel Awards.
For further information on Norwegian Cruise Line visit
www.ncl.com; contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784); or follow
us on the following social channels for the latest company news
& exclusive content: Facebook, Instagram and Youtube:
@NorwegianCruiseLine; Twitter, Periscope and Snapchat:
@CruiseNorwegian; and WeChat: @gonclcn. High resolution,
downloadable images are available at www.ncl.com/media-center.
Editor's Note: Please click
here for rendering images and a video of the
artwork
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Norwegian-Joy-Hull-Art-Design-Video.mp4
Photo - http://photos.prnewswire.com/prnh/20160726/393071
Logo - http://photos.prnewswire.com/prnh/20160726/393090LOGO
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SOURCE Norwegian Cruise Line