LONDON, July 28, 2016 /PRNewswire/ -- In
collaboration with British Vogue and British GQ to create Room
No.8, The Ritz-Carlton presented a multi-sensory performance-art
experience created by some of the best names in visual effects,
sound art and immersive theatre. The first of its kind, this
event showcased The Ritz-Carlton to patrons in London, by taking them on a journey of
discovery, and tapping into every one of their senses. In addition
to delivering a theatrical physical presence for The Ritz-Carlton,
the performance was filmed and photographed, with this content then
providing the basis for the creative campaign, including
advertisements and video content that ran on Vogue.com and
GQ.co.uk.
Nick Teare, Senior Director,
Brand & Field Marketing, from The Ritz-Carlton adds, "One of
our opportunities in marketing is to bring to life the magical
experiences created by the ladies and gentlemen at our hotels
through media channels. With Room No.8, Condé Nast, UK has
worked with our brand to create a beautiful, highly sensory
journey, which is designed to further levels of engagement and
interest in our hotels worldwide."
Malcolm Attwells, Commercial
Director, Condé Nast Digital says, "We are thrilled to have
worked with The Ritz-Carlton on this exciting project, which is a
first for all involved. We very much enjoyed experiencing
Room No.8 and the resulting campaign on GQ.co.uk and Vogue.com is
fantastic."
Room No. 8 was held at the White Space Gallery, London WC2 during the last week of June.
About The Ritz-Carlton Hotel Company, L.L.C.
The
Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates more than
90 hotels in the Americas, Europe,
Asia, the Middle East, Africa, and the Caribbean. More than 30 hotel and
residential projects are under development around the globe. For
more information or reservations, visit the company web site
at www.ritzcarlton.com, for the latest company updates, visit
news.ritzcarlton.com and to join the live conversation, use
#RCMemories. The Ritz-Carlton Hotel Company, L.L.C. is a
wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:
MAR).
About Condé Nast Britain
Condé Nast Britain sets the
benchmark for multimedia publishing excellence. GQ.co.uk
recently relaunched with a mobile first strategy and simultaneously
launched the GQ Video channel, following the success of the Vogue
Video channel in 2015. Combined viewing figures for Vogue Video
content are now in excess of 32million, with an audience of over
225,000 subscribers and the channel recently won two Webby
Awards. GQ.co.uk has been expanding in the digital space and
currently has over 1.9 million unique users (Google analytics
Jan-March 2016.)
With brands available on a range of platforms and devices
ranging from Vogue, House & Garden, Tatler, The World of
Interiors, GQ, Vanity Fair, Condé Nast Traveller, Glamour, Wired,
Brides, GQ Style, Love and digital-only Ars Technica, Condé Nast
Britain also operates a successful contract publishing division as
well as Condé Nast Johansens, the hotels, spas and venues
guides. Condé Nast Britain is part of Condé Nast
International, a division of Advance Publications and the
international arm of the New-York based publishing
company. Condé Nast International currently operates in 28
markets, publishing over 120 magazines and over 100 websites among
other activities.
Photo - http://photos.prnewswire.com/prnh/20160728/393933
Logo -
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SOURCE The Ritz-Carlton Hotel Company