7-Eleven®, Speedway® and Stripes®
customers can get two bottles of the Midnight Ice flavor for
$5
IRVING,
Texas, May 8, 2024 /PRNewswire/ -- 7-Eleven, Inc.
is bringing the first taste of midnight to stores nationwide with a
new limited-edition flavor of Gatorade Thirst Quencher – Midnight
Ice. The release marks the first time Gatorade will be offered in a
midnight-inspired color. The crisp and refreshing new flavor will
be available exclusively in 28-ounce bottles at participating
7-Eleven®, Speedway® and Stripes® stores.
"We can't wait for our customers to get their hands on this new
limited-edition flavor with Gatorade. The Midnight Ice Thirst
Quencher is perfect for our shoppers who want to support their
athletic performance ability without sacrificing great taste," said
Dennis Phelps, Senior Vice
President, Merchandising (Vault & Proprietary Beverages) at
7-Eleven. "It's inspiring what we can cook up when we collaborate
with fan-favorite brands to create new, innovative products."
Gatorade Thirst Quencher is the most thoroughly researched
sports beverage in the world. It is scientifically engineered to
help athletes perform at their best during athletic activity by
replacing fluids and electrolytes and providing carbohydrate
energy. The new Midnight Ice flavor will be easily spotted on
shelves in reimagined packaging featuring an icy lightning bolt set
against a nightfall color palette.
For a limited time, customers can get two bottles of Gatorade
Thirst Quencher Midnight Ice for just $5, while 7Rewards® and Speedy Rewards® members
can get 3 for $6. Customers on the go
can have Gatorade delivered straight to their door with 7NOW®
Delivery, available throughout the U.S. with real-time tracking
that lets customers know when to expect their orders, typically in
about 30 minutes. The 7NOW Delivery app can be downloaded from the
App Store or Google Play, or by visiting 7Rewards.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier
name in the U.S. convenience-retailing industry. Based in
Irving, Texas, 7-Eleven operates,
franchises and/or licenses more than 13,000 stores in the U.S. and
Canada. In addition to
7-Eleven® stores, 7-Eleven, Inc. operates and
franchises Speedway®, Stripes®, Laredo
Taco Company® and Raise the
Roost® Chicken and Biscuits locations. Known
for its iconic brands such as Slurpee®, Big
Bite® and Big Gulp®, 7-Eleven has
expanded into high-quality sandwiches, salads, side dishes, cut
fruit and protein boxes, as well as pizza, chicken wings and mini
beef tacos. 7-Eleven offers customers industry-leading private
brand products at outstanding value. Customers can earn and redeem
points on various items in stores nationwide through its
7Rewards® and Speedy
Rewards® loyalty programs with more than 80 million
members, place an order in the 7NOW® delivery app
in over 95% of the convenience retailer's footprint, or rely on
7-Eleven for other convenient services. Find out more online
at www.7-eleven.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a
division of PepsiCo (NASDAQ: PEP), is a connected
performance and wellness ecosystem built to fuel all athletes and
exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve
and Muscle Milk, the Gatorade Portfolio is the most complete
offering in the category today, with a broad range of personalized
solutions at every stage of the athlete journey. This
integrated system of brands is built on Gatorade's 59-year history
of studying athletes and is fueling the future of athletic
performance and wellness by delivering solutions across hydration,
protein, energy and all-day nutrition to fuel consumers, no matter
how or why they sweat. For more information and a full list of
product offerings, please
visit www.gatorade.com.
CONTACT:
|
7-Eleven,
Inc.
Corporate Communications
media@7-11.com
|
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SOURCE 7-Eleven, Inc.